Tip 1: Invite your most important customers

• Send a direct mail with a personalized letter to your key clients
• Distribute invitations to key people at industry events you are attending
• Add an invitation to all your offers (sales quotations)
• Include an invitation in your company's newsletter
• Use Project Africa- Ethiopia’s customized e-campaign service provided by IFP

 

Tip 2: Market your presence at the event

• Sponsorship packages
• Branding opportunities
• Show Catalogue Entry
• Show Catalogue Advertising

 

Tip 3: Highlight your participation

Where to place the exhibition logo and your stand number?

Here are some important places to add the show's logo and your stand number:

• Magazine ads
• Newspaper ads
• Inserts
• Company intranet
• Company websites
• Partner or agent websites
• Email signature

 

Special Tip: Sign-up for our free B2B Matchmaking service, and ensure you meet the right partners.

 

Tip 4: Build a fresh exhibition stand

• Display your brands in an attractive way by brightening your stand
• Add interactive elements to your stand
• Hint at upcoming products
• Distribute giveaways to the visitors
• Provide live demos of your products and services
• Organize special events to launch your innovative products